The Baby Show Excel London

The Baby Show, the UK's largest and best-loved pregnancy, baby and parenting event for new and expectant parents, returns to Excel London from 6-8 March 2026. Whether you're preparing for your first baby or adding to your family, this is the ideal place to discover everything you need for bump, baby and beyond - all under one roof.

Explore over 350 leading baby and boutique baby brands, showcasing thousands of products, selling everything from buggies, bouncers, cribs and car seats to feeding essentials, clothing and nursery must-haves. Discover the latest and greatest products from trusted brands such as Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi-Cosi, Nuby, Cybex, Nuna, as well as from small boutique brands in our New Kids on the Block area, including Will and Finch, Dolcetta, Baby Care Consultancy, Little Love Books, Looped With Love, Shady, Nurtura, Little Paws Big Memories, Clipp, Aligned Parenting and Zello. With one-to-one product demos throughout the show, you can compare and try before you buy, saving time, effort and money.

In addition to exploring the vast range of exhibitors, you can enjoy exclusive show offers that promise incredible savings on essential items, making it the perfect opportunity to stock up on all your baby must-haves. Visitors can enjoy exclusive show offers and incredible savings across essential items, making it the perfect opportunity to stock up on all your baby must-haves and secure the big-ticket pieces on your checklist. Take advantage of the Buggy Testing Track, an immersive feature that allows you to test-drive strollers and prams to ensure you find the right one, with expert advice provided by the Project Baby team.

Alongside the shopping experience, you can attend a selection of FREE expert talks, panel discussions and celebrity Q&As on the Live Talks Stage, sponsored by Tommee Tippee. Hear from some of the nation’s leading experts on birth, sleep, feeding, first aid, nutrition, infant learning and more, who will share their invaluable insights and tips, empowering you to feel confident making informed parenting choices.To make your day as hassle-free and enjoyable as possible, there are a variety of complimentary facilities, including a Baby Changing Area, Baby Feeding Café, and the relaxing Obaby Meditation Station - ensuring a comfortable, stress-free experience for the whole family.